Bhanu Choudhrie Investment Advice to Investors during COVID-19

The COVID-19 hiatus destabilized many businesses, and there’d be nothing better than hearing investment advice from renowned businesspeople; among them, Bhanu Choudhrie, the owner of C&C Alpha Group. He has British and Indian roots, which mainly contributes to his business markets’ choice. Bhanu studied at the University of Boston and earned an international business and marketing degree. He has acquired vast experience in different positions and organizations. For instance, he has served as a consultant, which justifies his investment advice.

With C&C Alpha Group, Bhanu Choudhrie primarily focuses on the hospitality and aviation industries, mainly targeting the Asian markets. With these two industries being among the most affected, he acknowledges the need for businesses to re-strategize. COVID-19 occurred unexpectedly, hitting most investors without a fallback plan. Regardless of its magnitude, every investor must draft different alternatives for their establishments. Bhanu recognizes that tomorrow is always uncertain and only diversification of strategy saves difficult situations.

Even though it’s challenging to sustain or grow a business during this pandemic, Bhanu Choudhrie advises investors to have a disruptive mentality to identify opportunities in other areas. Some industries may be unproductive while others continue to flourish. He affirms this assertion by discussing C&C Alpha Group’s investment in Air Deccan, although it was a calculated risk. Without risk, investors cannot grab any opportunities available for them.

Mostly, people establish businesses to make profits. As a result, they tend to withdraw any form of support as soon as the start-ups start generating profits. However, Bhanu Choudhrie refutes this notion by discussing the Alpha Hospital’s case, which remained a subsidiary company of C&C Alpha Group for over a decade. With the uncertainty caused by COVID-19, businesses need to increase their collaborations as it exposes them to more opportunities. Even though Business-to-Business partnerships are imperative, Bhanu advises investors to always re-strategize their investments to reshape according to different situations.